Join us for
Quickbooks Made Simple: Where to Start (And Common Mistakes to Avoid)
September 29th at 12:00 AM EST
What you'll learn
How to read a Google results page and size up your competition
Why SEO makes every other channel work better
The four parts of real SEO, explained with a car analogy
How to show up in AI search like ChatGPT, Gemini, and Google’s AI Overview
Steps you can take today: Google Business Profile, site structure, keywords, mobile
What timeline to expect, and why consistency wins
The Big Takeaways
Google yourself like a stranger would
Most owners search their business name and stop. Prospects don’t. Search the service plus your city. Search the question a customer would ask. If you’re not in the top three local results or the organic listings, now you know where you stand.
SEO is a long game. Ads are a short game. You need both.
Paid ads are like buying tomatoes at the store. Stop paying, stop eating. SEO is like growing a garden. More work up front, but it compounds and keeps paying you back.
What’s changing with AI search
The fundamentals that win on Google also win in ChatGPT, Gemini, and Claude. Clear answers, FAQ-style content, consistent business info, schema markup. Do SEO right and you’re already doing AI search.
Your highest-impact move this week (free)
Optimize your Google Business Profile. Fill out every field. Add real photos. Be clear about what you do and where. Ask happy customers for reviews, and reply to every one. For most local businesses it’s the first thing prospects see, and it costs nothing.
About the presenter
Jaclyn Torrey, Founder, Sun Bookkeeping & Consulting, Inc.
Native Gains is a digital marketing agency working with healthcare practices and small businesses across the country. With over 20 years experience in digital marketing, he has managed digital growth campaigns for Fortune 1000, multi-location practices, and small local businesses.
As BRAG’s Marketing Advisor, Ryan helps local businesses cut through the noise and get real results.
About BRAG
BRAG (Business Resource Advisory Group) is a free advisory group on Massachusetts’ South Shore. Our advisors volunteer their time across accounting, legal, marketing, insurance, banking, HR, operations, technology, and more. If you could use some guidance, reach out. It’s free.
Join us on September 29th at 12:00 AM EST, via Zoom